B2B online marketplaces come with their own specific challenges. Especially if the sector is building and roofing materials, the challenge is heightened owing to the presence of the unorganised market and lower Ecom penetration in smaller markets. Creating brand Roofwala.com as a B2B portal was our foray into hardcore B2B communication. More importantly, creating the vital bridge between Companies and distribution channels was the backbone of our efforts.

Our creative approach and positioning was to the point, direct - India's Roofing Marketplace. The visual approach was to use engineering drawings to create a premium visual connect. The portal presented an effective UI and UX interface. Brand Roofwala.com was ready to roof India!