India's true multinational has thousands of employees spread over multiple locations across the country and the globe. An internal Integrated Communication campaign for DRL involves linguistic and logistic challenges. We were given the job of communicating effectively by creating an annual event brand. The result - Celebration, now in its 18th year of successful execution!

The creative route we employed cut across content into media. Innovative media like branded screen savers, posters in employee transport buses, Celebrations audio jingle for the same busses, multi lingual video films...an endless list of new exciting Internal Communication media routes were employed. The Result - Eighteen years hence the communication brand continues to thrive, continues to celebrate!