For a true pioneering MNC like DUPONT PIONEER driven through cutting edge research and technology, a corporate brand campaign is as easy as it is complex! Easy because there is so much to say, complex because we need to capture the essence and ethos of the brand in a single page of advertising design and content.

The creative aims at achieving multiple goals. The first one being the need to showcase the DUPONT PIONEERs technology initiatives, the second to do justice to its farmer friendly image and finally to communicate the brands success in raising productivity across different regions, soil and climatic conditions. This is how we did it...