THE WESTIN (Hyderabad/Mumbai)

Case study

Our involvement with THE WESTIN in India spans across two of their major properties i.e THE WESTIN HYDERABAD MINDSPACE and THE WESTIN MUMBAI GARDEN CITY. Part of STARWOOD, the largest hospitality group in the World, The Westin is a premium 5 star brand catering to the up market business traveler as well as the elite of the cities that they are present in. At The Westin, signature F&B brands drive the footfalls through regular promotions. Digital and social media play a very significant role in ideation and media mix for these promotions. Additionally, the brand which is positioned on the 'Wellness' platform requires conceptulising and execution of branded event properties that promote and communicate its positioning. CSR initiatives are part of the communication plan which further reiterate brand values. We are a single window Communication partner to THE WESTIN HYDERABAD MINDSPACE and THE WESTIN MUMBAI GARDEN CITY. Our services span the entire ideation and creative execution requirements for their MARCOM. This includes include conceptualising and executing creative, collateral, digital and social media promotions, F&B promotions and off line media creative.

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