In a highly competitive field like Agro products, the company has an extraordinary need to keep the morale of the troops high. The sales team always has a battle on hand with giants like Syngenta and Dupont Pioneer ensuring that new entrants remain just that - new to the market!

When DevGen approached us to handle their internal communication, we got a closer glimpse of what a Salesman on the dusty roads of India goes through. For their annual Sales meet and for continuous messaging to their troops in the field, we created multi-media campaigns that delivered. The creative above says it all.